Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. On-site search, if well optimized and put in the frame of increasing user experience, can greatly enhance the usability and enjoyment of your site. The more users enjoy your site, the more likely they are to stick around and become members, customers, subscribers, and so on. Improving your site’s search function can be accomplished with ease, but many may sabotage their search by making these common mistakes. Learn how to optimize on-site search and avoid the common pitfalls of your competition. It Isn’t Visible If users can’t easily identify your search form, they may grow frustrated and seek their answers elsewhere. Ideally, the location of your search bar should be easy to see from the above-scroll section of the page (i.e., not at the bottom). The closer to the top and left side yo
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